"A family located in north London wants to find an extraordinary and experienced educator to assist their smallest child on his initial journey to becoming an British gentleman."
Looking at this listing, you might easily skip the wording "first-steps" as simple an expression.
However, it might be the crucial aspect of this unusual job advert, as it seeks to hire a tutor for a one-year-old.
Numerous of submissions have now been submitted since the anonymous family advertised their request for the £180k-a-year tutor, who has to be "someone very special".
Over the last few weeks, the listing has attracted interest throughout the press, with many wondering why?
Forward-Thinking Method
Adam Caller, chief executive of an education consultancy, which is supporting the family in their quest, said that notwithstanding first scepticism, he found the concept "visionary", and "innovative".
When he met the family, he said they appreciated the unconventional character of their request, and how young their son is.
But, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had waited until their firstborn was five, and by that stage "cultural conditioning had already set in".
What exactly did the family mean by "cultural predisposition"?
It's "all-encompassing", the expert answered. "The way you eat, the manner you speak".
He stated the older sibling had absorbed "very nuanced, body language" from the family, and had taken on their cultural norms. The family explained to the consultant they wished to avoid the same situation to repeat itself with their younger child.
The intention: To engage a UK tutor, who must speak with standard English accent, to guide the baby right from the beginning.
Osmotic Learning
"A lot of the education at the beginning here is rather acquired indirectly," said the CEO.
It's via this natural absorption that the family are aiming the child will acquire the British traits they aim to instil.
He explained the tutor must be someone who went to "the right kinds of schools – comparable categories of schools as the family hope to send their son to".
"The tutor just has to be the right kind of person, they'll be carrying out things they don't even know they're doing, effortlessly," he added.
Money No Object
The family told Adam the chosen tutor should ideally also have understanding of or passion in horse riding, alpine skiing, artistic pursuits and musical activities so as to influence the child in a diverse set of interests.
Additionally though, he said the family hoped the tutor to enrol the child on a variety of courses so the child would be "pony-riding and starting an instrument by the time they are about three years old".
In the family's view, guiding their son become a "UK sophisticate" will lead to achievement and open doors.
"Taking into account the advantages and disadvantages of that, because it's certainly a social class indicator," he comments.
But, in spite of all this tutelage in "English culture", would the child adopt so-called cultural influence from the international family he lives with in any case?
"Absolutely", said Adam. "The family realize this could fail, but they've just taken the view of, 'why not attempt it and we'll proceed as quickly as we can', because the expense of it is irrelevant," he stated.
Impractical
A number of in the tutoring industry who express these doubts.
Another CEO, CEO and founder of a tutoring service, who provides private tutors, commented that "the process of adopting dual cultures, or actually, forming one's identity, is something that must be grown into, not manufactured."
The expert wrote that he had emigrated from the Far East to the UK at the age of seven, and had been brought up understanding and practicing dual heritages. He went on to study at the University of Cambridge.
"The idea that one individual can serve as a representation of Britishness, an individual who can somehow impart the characteristics of a UK sophisticate onto a 12-month-old child, strikes me as idealistic and unrealistic," he wrote.
"From my perspective, employing a typically UK tutor from babyhood will will not instantly create the result they want.
"I wasn't provided with such a figure, and yet I have been fortunate enough to live several of the experiences they hope for their son."
He added: "The truth is, cultural identity can not be dictated from the external environment; it must be embraced, and it must be internally driven."
Acquiring Englishness
Of course, English culture is something Adam believes can be educated – and commercialized.
"In my view the situation that the international society views us in this regard is something that we should be cherishing|valuing|appreciating
